How to Personalize Your Event Registration Experience for Attendees

Event Registration
How to Personalize Your Event Registration Experience for Attendees

You’ve planned a great event, and now it’s time to let people know. You can use Eventbrite to organize your registration, but there are also things you can do as an organizer to make the process more personalized for attendees.

Here’s how to personalize your event registration experience:

Provide access to your event website

Now that you have all your attendees’ information, it’s time to give them access to your event website. This is important because most people will want more information about the event than what is provided in the registration form itself.

If they don’t have access, they may worry that there is something wrong with their registration or become frustrated when trying to find an answer.

The best way to give attendees access is through an email containing a link that takes them directly to the event website, where they can learn more about what’s going on at the event (and who knows? Maybe they’ll even want to buy tickets!).

You should also make sure this link works from mobile devices, so people can view it while on the go!

Invite attendees to create a profile

A profile is a personal space that allows attendees to interact with your event and make it their own. It’s like a social media page but for events.

A profile allows attendees to:

  • Connect with other people who have registered for the same event. This can be helpful if you want them to collaborate on something, or just feel less lonely in an unfamiliar setting!
  • See who else has registered for your event, and whether they’re already friends on Facebook or LinkedIn (or both).

    This way they don’t waste time making new friends when there are plenty of people already attending who might be interested in meeting up later at the conference bar after dinner breaks out into mingling mode!

Collect attendee contact information

To collect attendee contact information, you’ll need to use a registration form. You can either create one yourself or use event management API tools like Eventtia that will do it for you.

  • Name: Ask people to enter their first name in the first field of your registration form. This is helpful because then you know who’s coming even before they arrive at your event!
  • Email address: This should be self-explanatory; collect attendees’ email addresses so that they can receive important updates about upcoming events and other news from your organization (or if not yours, from whatever company is hosting the event).
  • Phone number: Although some people may be hesitant about providing personal details like this online, asking for phone numbers allows attendees who are unable to attend an opportunity for follow-up communication after the event takes place, and could even help ensure future engagement with your company’s products/services down the road!

    You might also consider adding fields where attendees can indicate whether they want these details shared publicly on social media platforms such as Twitter or Facebook during the registration process; this option provides added flexibility while still allowing organizers access later on if needed.

Share information with them in advance of the event

You can share information about your event with attendees in a number of ways.

  • Invite them to a webinar that provides an overview of what will be covered at the event, as well as tips for making the most of their time there.
  • Send an email newsletter that includes information about your organization and upcoming events, as well as any other relevant news (e.g., new products or services). You might also include links to registration forms, so people can sign up for future events right away!
  • Post on social media to let people know about upcoming programs like yours, especially if they’re interested in attending one or more sessions themselves, they’ll appreciate being kept informed! If possible (and if applicable), include links back here, so they won’t have trouble finding more details later on down the road.

Provide reminders, updates, and details leading up to the event

As the event approaches, be sure to send reminders and updates.

  • Email reminders are a great way to keep your attendees informed about what’s happening in the days leading up to the event.

    Consider sending an email with details about parking, transportation options, and other logistics before the big day arrives.
  • Text message reminders are another way you can keep your attendees engaged as well as remind them of important information such as where they need to go once they get there.

    You can even ask them questions like “How did you hear about us?” or “What do you think of our company?”

    This will help create a sense of community among those who attend, and if someone doesn’t respond right away (or at all), it’ll allow you to know who might need some extra attention at registration so that everyone feels welcome and comfortable during their visit!
  • Reminders from social media channels like Facebook or Twitter are another great way for people interested in attending an event with friends or family members who aren’t quite sold yet on whether this experience will meet their needs perfectly!

    By posting helpful tips along with fun facts about past events, getting involved early will make sure nothing slips through the cracks later down the line.

Offer personalized content on-site at registration tables and check-in desks

Offer personalized content on-site at registration tables and check-in desks.

  • Welcome message: A welcome message for each attendee is a great way to personalize your event experience. It could include information about the event, speakers, and sessions that are of interest to them, or even a discount code for something special at the exhibit hall (if there is one).
  • List of speakers: If you have a speaker list available for download before registration opens up, include it in your welcome email as well as on printed materials available at check-in desks.

    This will make sure attendees know who they’re going to see during breaks, or after they’ve already registered! You can also add links, so people can learn more about each speaker online if they’re interested in learning more about their work outside their talks; this helps build excitement around these individuals’ presentations even before they’ve delivered them at all!

Use social media to communicate with attendees during the event

Social media is a great way to communicate with attendees during an event. You can use social media as a channel for answering questions and providing updates, sharing photos and videos, providing information on where to meet, how to get there, and more.

If you have an app or website that attendees will be using before or during the event (e.g., RSVPing), consider integrating social media accounts into it so that they can sign up for updates there instead of having them enter all their information again on Facebook or Twitter.

Use online event registration software

If you’re looking to personalize the registration experience for attendees, online event registration software is a great place to start.

Online registration allows attendees to register from anywhere and on their own time, which can be especially helpful for those who are unable to make it during business hours or have limited mobility.

When choosing an online event registration platform, look for one that has these features:

  • A variety of payment options so that attendees can choose how they want their money processed (e.g., credit card, PayPal).
  • The ability for participants to create an account before their first visit, so they don’t have to enter all their information again when returning later in the process

    (and also so that if something goes wrong with one form of payment method or another later down the line, like if someone loses her credit card, you won’t lose track of who this person actually was).

Using personalization can make a big difference for your event registration experience

Personalization is a key part of the event registration experience, and it can make a big difference for your attendees.

Here are some ideas to help you add personalization to your next registration project:

  • Personalize the registration form by using the attendee’s name and company logo as part of the design.

    This will help attendees feel like they’re signing up for something that belongs to them, rather than just being another person on an email list or spreadsheet somewhere.
  • Make sure that each step of the process clearly explains what information you need from them, why this information is important (for example: “We need this, so we know how many people are in attendance at our events”),

    and what benefits they will receive from completing each step (for example: “This helps us plan better sessions based on audience size”).


Event registration is a great way to get your attendees excited about your event and help them feel connected with each other. Personalization can be used in many different ways, and we’ve just covered some of our favorite ones here.

You can always add more ideas of your own or tweak these suggestions as needed based on what type of event you’re planning!

This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Grindsuccess does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, images used and people mentioned, and is up to the Contributor to disclose.

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