Top 22 Market Research Startups to Look Out For in [2023]

Have you ever wondered who is on the list of Market Research Companies with the highest growth rates?

You’re not alone.

There are hundreds of Market Research Companies found there, and keeping track of the hottest new startups can be challenging.

But don’t worry, we’ve got you covered. Here are the top 22 fast-growing Market Research Startups that have top-tier venture capital funding.

What are Market Research Startups?

Market research startups are companies that specialize in collecting, analyzing, and interpreting consumer data for businesses. They help businesses gain insights into customer preferences, market trends, and consumer behavior to help them make better decisions. 

Market research startups use a variety of methods, such as surveys, focus groups, interviews, and data analysis, to gather and interpret consumer data. They provide valuable insights to help businesses develop successful strategies, products, and services.

Top 22 Fastest-Growing Startups In Market Research

1) Affectiva

Affectiva is a company that makes software that recognizes emotions by analyzing minor facial and speech cues.

Details of the startup:

• Country: United States
• City: Boston
• Started in: 2009
• Founders: Rana el Kaliouby, Rosalind Picard
• Number of employees: 51-100
• Funding amount: $62,550,000
• Number of funding rounds: 7
• Number of investors: 17

You can find their website here.

2) Morning Consult

Morning Consult is a multinational enterprise technology firm that provides smart data to help leaders make better decisions.

Details of the startup:

• Country: United States
• City: Washington D.C.
• Started in: 2014
• Founders: Alex Dulin, Kyle Dropp, Michael Ramlet
• Number of employees: 251-500
• Funding amount: $91,030,000
• Number of funding rounds: 3
• Number of investors: 3

You can find their website here.

3) DISQO

DISQO is a platform for audience insights where actual people exchange knowledge that improves the human experience.

Details of the startup:

• Country: United States
• City: Glendale
• Started in: 2015
• Founders: Armen Adjemian, Armen Petrosian, Drew Kucharian
• Number of employees: 101-250
• Funding amount: $16,500,000
• Number of funding rounds: 2
• Number of investors: 2

You can find their website here.

4) Viberate

We want to map and standardize the whole global music ecosystem as the world’s greatest source of accurate information on all things music.

Details of the startup:

• Country: Slovenia
• City: Ljubljana
• Started in: 2015
• Founders: Dejan Roljic, Matej Gregorčič, Uroš Umek, Vasja Veber
• Number of employees: 101-250
• Funding amount: $12,000,000
• Number of funding rounds: 3
• Number of investors: 2

You can find their website here.

5) UserTesting

UserTesting is a human insight tool that may be used on demand to increase consumer insights.

Details of the startup:

• Country: United States
• City: San Francisco
• Started in: 2007
• Founders: Darrell Benatar, Dave Garr
• Number of employees: 501-1000
• Funding amount: $152,742,068
• Number of funding rounds: 4
• Number of investors: 7

You can find their website here.

6) Morressier

Morressier is a publishing platform and virtual conference solution for professional and academic organizations.

Details of the startup:

• Country: Germany
• City: Berlin
• Started in: 2014
• Founders: Justus Weweler, Rino Montiel, Sami Benchekroun
• Number of employees: 11-50
• Funding amount: $24,200,000
• Number of funding rounds: 3
• Number of investors: 6

You can find their website here.

7) IRI

IRI is a market research firm that specializes in big data and predictive analytics development.

Details of the startup:

• Country: United States
• City: Chicago
• Started in: 1979
• Founders: Gerald Eskin, John Malec
• Number of employees: 1001-5000
• Funding amount: $181,040,000
• Number of funding rounds: 3
• Number of investors: 2

You can find their website here.

8) Square Yards

Square Yards is India’s largest real estate platform, with over 20 cities and 9 countries represented.

Details of the startup:

• Country: India
• City: Gurgaon
• Started in: 2014
• Founders: Kanika Gupta, Tanuj Shori
• Number of employees: 5001-10000
• Funding amount: $73,000,000
• Number of funding rounds: 6
• Number of investors: 11

You can find their website here.

9) Numerator

Numerator combines omnichannel marketing, merchandising, and sales data to simplify the pursuit of new opportunities.

Details of the startup:

• Country: United States
• City: Chicago
• Started in: 1990
• Founders: Jared Schrieber, Jon Brelig
• Number of employees: 1001-5000
• Funding amount: $21,400,000
• Number of funding rounds: 3
• Number of investors: 11

You can find their website here.

10) Drop Technologies

Platform for mobile rewards that is intelligent

Details of the startup:

• Country: Canada
• City: Toronto
• Started in: 2015
• Founders: Akhil Gupta, Cameron Dearsley, Darren Fung, Derrick Fung
• Number of employees: 51-100
• Funding amount: $56,170,000
• Number of funding rounds: 4
• Number of investors: 18

You can find their website here.

11) Neogrowth

NeoGrowth Credit Pvt Ltd is an RBI-registered non-deposit taking NBFC that provides short-term business loans to Indian merchants.

Details of the startup:

• Country: India
• City: Mumbai
• Started in: 2010
• Founders: Dhruv Khaitan, Piyush Khaitan
• Number of employees: 101-250
• Funding amount: $107,798,787
• Number of funding rounds: 7
• Number of investors: 9

You can find their website here.

12) quantilope

Quantilope is an Agile Insights platform that improves traditional market research’s speed, complexity, and quality.

Details of the startup:

• Country: Germany
• City: Hamburg
• Started in: 2014
• Founders: Lucas Bremer, Mark Heitmann, Peter Aschmoneit, Thomas Fandrich
• Number of employees: 101-250
• Funding amount: $40,000,000
• Number of funding rounds: 4
• Number of investors: 5

You can find their website here.

13) Populix

A consumer insights platform that links organizations with high-quality respondents that are easily accessible.

Details of the startup:

• Country: Indonesia
• City: Jakarta
• Started in: 2018
• Founders: Dr Timothy Astandu, Eileen Kamtawijoyo, Jonathan Benhi
• Number of employees: 11-50
• Funding amount: $2,200,000
• Number of funding rounds: 4
• Number of investors: 4

You can find their website here.

14) Market Logic Software

Market Logic Software is a data-driven organization.

Details of the startup:

• Country: Germany
• City: Berlin
• Started in: 2006
• Founders: Elizabeth Parsons Morgan, Olaf Lenzmann
• Number of employees: 501-1000
• Funding amount: € 46,523,054
• Number of funding rounds: 4
• Number of investors: 4

You can find their website here.

15) QuestBack

Questback is a web-based experience management firm that specializes in employee, customer, and market research software.

Details of the startup:

• Country: Norway
• City: Oslo
• Started in: 2000
• Founders: Ivar Kroghrud
• Number of employees: 251-500
• Funding amount: $40,402,588
• Number of funding rounds: 2
• Number of investors: 3

You can find their website here.

16) SimpliField

SimpliField is a B2B SaaS application that specializes in field intelligence.

Details of the startup:

• Country: France
• City: Paris
• Started in: 2013
• Founders: Benjamin Zenou, Georges Plancke, Jonathan Attal
• Number of employees: 11-50
• Funding amount: $15,450,000
• Number of funding rounds: 4
• Number of investors: 10

You can find their website here.

17) Roamler

Roamler is a mobile workforce platform that may be used to complete location-based tasks across huge areas.

Details of the startup:

• Country: The Netherlands
• City: Amsterdam
• Started in: 2011
• Founders: Martijn Nijhuis, Wiggert de Haan
• Number of employees: 101-250
• Funding amount: € 26,260,000
• Number of funding rounds: 5
• Number of investors: 3

You can find their website here.

18) MAILMAN GROUP

Mailman Group is a social media technology and innovation firm that offers social media services.

Details of the startup:

• Country: China
• City: Shanghai
• Started in: 1999
• Founders: Andrew Collins
• Number of employees: 51-100
• Funding amount: $18,000,000
• Number of funding rounds: 2
• Number of investors: 4

You can find their website here.

19) Atheneum

Atheneum is a marketplace for industry experts who provide better data and faster insights.

Details of the startup:

• Country: Germany
• City: Berlin
• Started in: 2010
• Founders: Ammad Ahmad, Mathias Wengeler
• Number of employees: 251-500
• Funding amount: $21,260,398
• Number of funding rounds: 4
• Number of investors: 3

You can find their website here.

20) Lifesight

For Real-World Intelligence, The Trusted Data & Analytics Company

Details of the startup:

• Country: Singapore
• City: Singapore
• Started in: 2017
• Founders: Rohit Maheswaran, Tobin Thomas
• Number of employees: 51-100
• Funding amount: $2,000,000
• Number of funding rounds: 1
• Number of investors: 1

You can find their website here.

21) Foxintelligence

For e-commerce, Foxintelligence provides trustworthy data.

Details of the startup:

• Country: France
• City: Paris
• Started in: 2016
• Founders: Edouard Nattee, Florian Cleyet Merle, Louis Balladur, Nicolas Remia, Thibaud Elziere
• Number of employees: 11-50
• Funding amount: $17,142,128
• Number of funding rounds: 4
• Number of investors: 11

You can find their website here.

22) Kdan Mobile Software

Kdan Mobile is a Taiwanese company that specializes in cloud-based software for workplace mobility.

Details of the startup:

• Country: Taiwan
• City: Tainan
• Started in: 2009
• Founders: Kenny Su
• Number of employees: 101-250
• Funding amount: $6,198,878
• Number of funding rounds: 2
• Number of investors: 6

You can find their website here.

FAQs

Is Market Research Business Profitable?

Yes, market research businesses can be profitable. The amount of profit a market research business can generate depends on the size of the business, the type of research it conducts, and the number of clients it serves. 

Market research businesses may earn income from selling their research services and products, as well as from consulting services they provide to their clients. Additionally, many market research businesses have their own proprietary research tools and techniques that they can use to generate additional income.

What Is The Average Investment In Market Research?

The average investment in market research can vary greatly, depending on the size and scope of the project. For example, a large-scale national study could cost anywhere from $50,000 to $500,000, while a smaller local study could cost as little as $5,000.